Unfrosted Mini-Wheats

[colormist]

I gave one of those "turn my head while walking past a product, then back up to look at it again" maneuvers at the grocery store yesterday. I had already picked up two boxes of off-brand shredded wheat, but I was amazed to see "Unfrosted Mini-Wheats" in a prominent display in my local grocery.

www2.kelloggs.com/Product/ProductDetail.aspx?brand=188&product=9990&cat=

They're good. They have a different texture than the usual compact shredded wheat. These guys are super-fat, but still in little squares. I think they taste different. They definitely have about 7 more ingredients than regular shredded wheat has. If you do pick up the box, you can get a chuckle from reading the box. They promote it as a non-presweetened product. I have a marketing/advertising degree, so maybe I was slightly more amused than the typical person.

I've been wondering forever why they didn't do this in the first place. It's not like Shredded Wheat has a lot of competition.

[julienc]

I finally bought these and tried them and REALLY liked them. They seem fluffier than the Post brand, and they do taste a tad different.

I was also amused by the packaging and how they're promoting it.

I've found some good coupons lately to promote it, so I was able to pick up a box at a super good price.

[julienc]

Laura or anyone else, are you still able to find these?

I bought the one box I commented on, but I haven't been able to find them again since.

[colormist]

I stocked up on them at Meijer last weekend. Right now they seem pretty hard to come by, and when you do it's still cheaper to get Shredded Wheat.

[julienc]

Aug 27, 2008 20:52:45 GMT -5 fred said:

Have you ever had Spoon sized Shredded Wheat? Isn't that pretty well the same as unfrosted mini wheats.

Hi Fred. Yep, I buy the Post brand like crazy. It is getting a little harder to find, but it's my old standby. I was excited about the Kelloggs brand since it did taste a little different and has a different texture. I eat shredded wheat darn near every day, so it was nice to shake things up a little bit.

Anyway, I guess I shouldn't be too surprised that a sugarless cereal didn't sell well.